With a primary goal of raising brand awareness and visibility, we developed a content calendar that included a variety of post topics, including: DISCO blogs and ebooks, earned media placements, events, speaking opportunities, webinars, thought leadership, and company culture. We drafted post copy that utilized trends and popular hashtags. We also created compelling visuals, images and graphics to accompany each post. At the end of each month, we produced an analytics report that provided an overview of all social performance and then gave a deeper dive into each platform, tracking follower growth, clicks, engagements, impressions and individual post performance. At the end of each report, we supplied DISCO with recommendations for the next month that would further contribute to our overall goal of boosting brand awareness and visibility.